Master the Art of Crafting a Reader-Friendly Business Website
Learn to master the art of crafting a reader-friendly business website. Embrace a minimalist approach to keep your content simple and help users find what they need quickly. Make your website a breeze to navigate
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Table of Contents
Adopt a minimalist approach
It’s tempting to “fill out” your web pages with unnecessary content just make it look weighty but that only gives your readers viewing fatigue. Keep it simple so that users can quickly scan your content and find exactly what they want.
Make sure your text is divided into short sections complete with titles and subtitles. Also give information in point form or bullet form, and space it out into brief paragraphs so it’s easier for your users to read.
Links that open in new windows
If your website has multimedia content like videos, audio files or PDF documents, make sure that their links open in new windows so that as the large files are downloading your user can multitask and remain on your webpage. That saves them time.
If your website has multiple pages, maintain a consistent design theme. Make sure navigation tools, colors, layout, text font and other features are the same on each and every page. You don’t want your user to feel that they have clicked the wrong link and wonder whether they are still on your website or not.
If you want to be taken seriously, it helps to have a professional looking website instead of one that looks outdated or created with childish- looking freebie templates. It pays to have a website designer help you get your look together instead of trying to do it yourself.
Graphics and Media
There’s nothing more annoying to a website user than drumming his fingers impatiently as he waits for your website to load heavy graphics and multimedia. The world is getting busier and people’s attention span is getting severely shorter, so keep those graphics simple, your videos about a minute in length and resize your images for fast loading. Your website should not take more than 3-4 seconds to load because as multiple studies show, as a reader won’t wait longer than that.
Spelling and Grammar
It’s often the basic things we get wrong. The spelling and grammar of your content should be perfect. Wrong spellings and confusing content shows you don’t pay attention to details and turns off users. They will probably wonder why they would want to buy anything from you, if you can’t even get your spelling right.
Take a moment to ensure your website has that magnetic charm, drawing people in rather than pushing them away. It’s worth a few minutes to guarantee that your online space is an inviting haven, leaving visitors intrigued and eager to explore. After all, the goal is not just to attract but to captivate and keep them coming back for more. So, invest a little time now to make sure your website is a digital magnet for all the right reasons!